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About Us

Welcome to the NerdFactory! An online store built by nerds for the entire geek community. My name is Brian Welch and until recently (well, August of 2018 to be exact) I was one of the owners of I spent 10 years growing and managing the largest superhero store in the world. We sold SHS but still love the genra and decided to do something different. We are taking our superhero expertise and love of all things nerdy back to the web to bring you the Nerd Factory.  

Everyone that works for me at NerdFactory used to be an employee of SuperHeroStuff so maybe you will see some familiary faces or hear from some familiar people if you shopped with us over the last 10 years.

This site won't just focus on superheroes like our last one did but all manners of awesome geekery. 

Our selection is  small right now  but we have tons of ideas so if you don't see what you want, give us a like on Fb or Instagram or subscribe to our newsletter.  Send us suggestions, feedback,  complaints, praises, all of it.  We want to hear from you. You can email me directly at